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America's consciousness about environmental issues has gained tremendous momentum over the past several years. Evidence of climate change and scientific discoveries about the impact of greenhouses gasses on everything from the melting of the polar icecaps to the extinction of animal and plant species has spurred the U.S. and countries around the world to take action. The importance of research into lessening our dependence on fossil fuels and moving to alternative energy sources has been front-page news and is the subject of contentious political debates. In the meantime, many consumers have taken matters into their own hands by taking steps to reduce their carbon footprints and generally increasing their awareness of the impact humans have on our environment.

Animal Rights

Long before environmental issues became popular with the mainstream, however, animal rights activists sounded the alarm about routine practices that harm wildlife and farmed animals. The rise in popularity of faux fur, for example, was a direct result of efforts to educate the public about the cruelty of harvesting animals for their pelts. Similarly, animal rights groups shone the light on the practices of many cosmetics companies that routinely tested makeup on animals and caused untold anguish and pain.

Cruelty Free

Although women are increasingly aware of animal testing methods and choose to support cosmetics companies that are committed to cruelty free and animal free testing, women are sometimes mislead by some of their favorite brands. Cruelty-free means that the product was developed without ANY animal tests, while vegan means that in addition to never being tested on animals, the product does not include any animal-derived ingredients.

Purple Tea’s Keystone

You don't have to be a vegan to buy cruelty free cosmetics and skincare products. As awareness of all environmental issues - from climate change to animal cruelty - increases, conscious consumers will increasingly choose to purchase products that reflect a solid commitment to preserving our planet and its species. Purple Tea believes in this unequivocally.

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